Welcome to Rohto

Rohto Pharmaceutical Co. Ltd. is a leading Healthcare company in the World and one of the largest OTC (over-the-counter) pharmaceutical companies in the Japan.

Rohto is also the owner of the Mentholatum Company, an America-based company that makes over many different personal-care products, including Mentholatum-branded ointments, Deep Heat heating rubs and lip balms such as LipIce and Softlips. Headquartered in Osaka, Japan, Rohto is committed to create waves of ‘Happy Surprises’ for its customers, anywhere in the world.

Corporate Slogan

Rohto adopts "Happy Surprise!" as a corporate slogan, to widely proclaim our commitment to delivering surprises and happiness to our customers by exceeding their expectations through our products and services.  

Our Logo

The corporate logo sends out a strong message that Rohto will continue to satisfy customer’s expectation with "happy surprise." The color blue represents the intelligence and trustworthiness of Rohto as a company. The "o" at the end, which is jumping in mid-air, shows that Rohto is ready to leap into a successful future.

Rohto's Seven Pledges

  • We work whole-heartedly to support society, to help create a better world.
  • To this end, we are resolved to learn with humility and strive continuously toward self-improvement.
  • We place the highest importance in earning the trust and respect of our colleagues and our external business partners.
  • We take pride in our corporate culture that fosters lofty ideals, stirs passionate debate, and generates energetic actions.
  • We delight in constantly challenging each other to create waves of happy surprises for our customers worldwide.
  • Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion, and leadership provide the fuel that drives the company.
  • We firmly pledge to serve the people, the society, and the environment, and are thankful for our meaningful existence.

 

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