Shintendo Yamada Anmin Pharmacy (now known as ROHTO) founded by Yasutami Yamada. Sales of ‘Ikatsu’, a gastrointestinal medicine was initiated.
Eye-Care Range reintroduced in a new innovative, user-friendly packaging, creating an industry-wide trend that many have followed in the successive years.
ROHTO acquired the sales license from The Mentholatum Company (USA) and use it of its trademark of ‘Mentholatum’ for Japan. Subsequently ‘Mentholatum Ointment’ and ‘Mentholatum Medicated Lip Balm’ were introduced in the market marking our foray into the skin-care category.
Mentholatum (Zhongshan) Pharmaceutical Co., Ltd. was established in Zhongshan, Guangdong province, China.
ROHTO spread its wings in Vietnam by establishing Rohto-Mentholatum (Vietnam) Co., Ltd. initiating the production of ROHTO eye drops and skin care products.
ROHTO was established in Nairobi, Kenya (Rohto-Mentholatum (Kenya) Ltd.)
ROHTO was established in Sri Lanka (Rohto-Mentholatum Lanka)
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